This is another post I made back in 2012. This was my first attempt to try to garner support and find customers. Look at this fool. It's crazy how things have changed but still remain the same. After getting my tracks taken down in a system update from my distributor in December 2025, now in March 2026, I have returned to Bandcamp (and now also EVEN) to go direct to consumer. You can find the Athenian Education essay in my book Farming Humans, which you can find at FarmingHumans.com . Maybe I'll put the Pluralistic Ignorance essay in another one of my books someday. I have my first official release ready right now on Bandcamp, and it comes with a letter with an official seal that shows you are a day one supporter. Show your support and follow me on Bandcamp at EricLeo108.bandcamp.com . Here is what I wrote back in 2012 when I first started

*A note before you read: I'm not sure this post ever made it online back in 2012, but I found it in my archives and it felt worth publishing — with some honest reflection added:

These three posts were originally published on March 5th 2012, back when I was still recording under the name Apollo. I would record in the coat closet of my studio apartment in Ypsilanti, Michigan. At the time, I had no budget — so I built entire albums around free beats through relationships I cultivated on SoundCloud. That hustle actually worked. To this day, my Apollo SoundCloud still holds over 6,000 followers. That said, I wasn't in the best place mentally during those years, and I missed a window where SoundCloud's momentum could have really worked in my favor. I also stepped back from the platform because the monthly hosting costs aren't artist-friendly, and that hasn't changed — it's still not a priority for me financially. I eventually started a second account under Eric Leo 108, where I released demos over borrowed beats that I later rebuilt into proper songs with original production. You can still find some of the earliest versions of tracks from my 20...

This is another post I wrote back in 2012 to promote my first album EDULUTION: The Education Revolution, which has its own blog at  http://edulutionalbum.blogspot.com/ . I released a whole mixtape to promote it called "The Prefatory Mixtape." I made a couple of hundred dollars off the release of this album. I had no idea what I was doing, though, and didn't market it. This was promising, and then I became mentally ill, and all the momentum I had garnered got ruined by my own self-sabotaging and debilitating mental illness. You can find my early work as Apollo by following the links at FIENSE.com/music. Here is what I wrote in 2012 The EDULUTION album is Apollo's premier hip-hop album. This release is a blueprint for future projects and will always be returned to for guidance and inspiration. The goal of this album was to present an official first release that was designed to be of historical worth (rather than just popular) and make the project flow in a ...

Like with all my blogs in the month of March 2026, I am updating all my posts.  On other sites like The PsychoSocial Philosopher , I published posts that were in the banks, posts that got taken down, or posts I started and finished. This Lyceum Recordz blog is no different. I will be putting out some of the blog posts that explain my old moniker, Apollo, and business and persona-related posts I made more than a decade ago. This one is no different.  Originally, this was like five posts, one about each character and dichotomy; this post is about the characters I made as Apollo, my old hip-hop moniker. As I remember it, Apollo was the main character and was the personification of the Greek God Apollo and his command as the god of truth, light, and music. Dionysus was his intellectual opposite. While Apollo was about clean living, Dionysus was about debauchery. It was a dichotomy I came up with based on Fredrick Neitche's work about how he thought there was a dichotomy in Greece ...

2012 Lyceum Recordz Mission Statement : To provide attentive or astute audiences with music that's entertainingly educational and molded by the ideals of Ancient Greek philosophy. Lyceum Records is the most unique record company in the world. My dream has always been to be able to do scientific or journalistic research (or both), publish a book about it, and then make a hip-hop album popularizing the findings. My ambitions as an artist were born from a love for hip-hop but will always remain an extension of my sociological pursuits. This means that whatever I do in hip-hop is to further my career as a scientist of society. Although the overall goal is a scholarly ambition, this does not detract or discourage me from my pursuits as a hip-hop artist. I love doing hip-hop, I am extremely talented at the craft, and have deeply committed myself to the art form so that it will become synonymous with my name, company, and ambitions.  Although the aim is ...